01 - Introduction
What began as a weekend canning hobby evolved into a full-scale branding case study. The Saucy Moose allowed me to apply and expand my professional skills across product development, brand strategy, and consumer engagement.
This real-world experience now informs how I approach digital campaigns and brand storytelling.
Using Canadian-grown mustard seeds, locally brewed beer, and the story of my roots in Muskoka, I built a product designed for flavour and emotional resonance.
The Saucy Moose was crafted to connect with customers who value local ingredients, artisan quality, and a compelling brand story.
To strengthen that connection, the brand assets were thoughtfully designed to reflect the rugged natural beauty, iconic wildlife, and cottage country charm that endears people to Muskoka, Ontario.
02 — Marketing Strategy
Social Media Storytelling
Documented the behind-the-scenes product journey to build transparency and connection. Created demand through storytelling that blended humor, authenticity, and educational value.
In-Person Sales Optimization
Crafted and tested live sales scripts at farmers' markets. Adapted messaging in real time based on customer reactions to build relationships and convert first-time tasters into repeat buyers.
Retail Placement Strategy
Secured product placement in 5+ independent retail stores by pitching directly to local shop owners. Received repeat orders within the first 30 days.
03 — Brand Development
Brand Assets
Designed bold, eye-catching packaging and signage that stood out on market tables and retail shelves.
Creative Assets
Shot professional product photos to maintain visual consistency across digital and physical platforms.
Brand Voice Development
Created a cohesive, cheeky brand voice that resonated in person and online. Emphasizing local pride, playfulness, and approachability.
04— Professional Impact
Customer Retention & Journey Building
Achieved strong word-of-mouth growth and high customer return rates through emotionally resonant storytelling and dynamic in-person selling.
Skills I now apply to building scalable customer journeys and loyalty campaigns.
Full-Stack Creative Execution
Owned all creative production, including copywriting, design, photography, video, and signage.
Demonstrated the ability to independently plan and execute campaigns from concept to conversion.
Consumer Psychology in Action
Gained firsthand insight into purchasing behaviors, objections, and emotional triggers. Knowledge I now use to inform digital strategy, content marketing, and funnel optimization.
Strategic Brand Voice Development
Created a brand identity that fostered trust and community.
Today, I apply this same voice consistency across omnichannel campaigns to build deeper brand-customer relationships.