Kayla McDonald
Creative Digital Marketer & Brand Strategist
Successfully pinpointing what sparks people to take action and then creatively translating those motivations into compelling content that drives action - that's the root of my success after 10+ years in the digital marketing space as a marketing manager, copywriter, and content creator.
Creative Marketing Manager
Pointblank Marketing
April 2024 — Present
Key Responsibilities:
Develop creative marketing strategies and oversee the development of innovative content for our clients to ensure content meets our clients' quality standards and brand vision.
Coordinate a creative team to produce assets for various channels, including paid social and email.
Manage the timely delivery of creative assignments and allocate team resources to ensure successful project completion.
Meet with clients to understand their creative vision and ensure we meet their expectations.
Implement systems to improve the efficiency of team operations and creative processes.
Digital Marketing Manager
Gearbubble Inc.
January 2018 — April 2024
Key Responsibilities:
Led the redesign of the company's website, including writing web copy that captured the brand's unique voice and collaborating with the design team to translate concepts into visually captivating elements.
Crafted compelling copy for sales letters, email campaigns, and product descriptions to effectively drive awareness and sales.
Implemented email campaigns, including copywriting, formatting, segmentation, and scheduling for optimal engagement and click-through rates.
Fostered seamless collaboration within a remote team of graphic designers, developers, and customer support specialists for successful project execution.
Successfully worked autonomously in a remote environment to meet all project deadlines.
Content Creator
Freelance
January 2022 — March 2024
Key Responsibilities:
Using organic online marketing strategies, I cultivated an engaged TikTok community of 50K+ that continues to grow, while actively expanding on other popular platforms such as YouTube.
Built an SEO-optimized blog to increase traffic to social content, generate affiliate sales, and build a mailing list
Used Mailchimp to build automated flows, create marketing segments and maintain a comprehensive marketing calendar
Established a strong audience connection by posting value-driven content, monitoring social trends, actively responding to comments, hosting weekly live sessions, and cross-promoting on multiple platforms.
Produced high-quality video content for social platforms, including scriptwriting, video creation, voiceovers, and video editing.
Education
The University of Western Ontario | Bachelor of Arts, Double Major in Psychology and Family Studies |
Platforms & Software
Canva | Mailchimp, ActiveCampaign |
Clickfunnels | Figma |
Trello, ClickUp | Capcut, Final Cut Pro |