Kayla McDonald

Content Marketing Manager

Pointblank Marketing

April 2024 — Present

At Pointblank, a fast-paced marketing agency, I delivered impactful campaigns across diverse industries. I gained hands-on experience managing client accounts and creating compelling content.

Key Responsibilities:

• Lead and manage the creative and email teams to create content, such as paid and organic social media posts, Meta ad copy, SEO blog posts, email flows, email campaigns, influencer content, website designs, and landing pages.

• Personally review and perform final quality checks on all content to make sure it aligns with client brand guidelines, tone, style, and quality standards.

• Guide creative teams in developing strong creative angles, using storytelling expertise to create content that appeals to each client’s target audience.

• Implement workflow systems and leverage productivity software to improve team efficiency, streamline creative processes, and meet tight deadlines.

• Meet with clients to understand their goals while managing expectations throughout the creative process to ensure alignment and satisfaction.

Tools Used

Slack, ClickUp (project management), Figma

Digital Marketing Manager

Gearbubble Inc.

January 2018 — April 2024

I worked as the Digital Marketing Manager for Gearbubble, a print-on-demand platform specializing in creating B2B software tools and training courses for eCommerce entrepreneurs.

Key Responsibilities:

• Led the redesign of the company's website, including writing web copy that captured the brand's unique voice and collaborating with the design team to translate concepts into visually captivating elements.

• Crafted compelling copy for sales letters, email campaigns, and product descriptions. Effectively driving sales for the company’s B2B SaaS tools and training products.

• Built strategic marketing campaigns and automated flows, including copywriting, segmentation, and scheduling for optimal engagement and click-through rates.

• Fostered seamless collaboration within a remote team of graphic designers, developers, and customer support specialists for successful project execution.

• Successfully worked autonomously in a remote environment to meet all project deadlines.

𝗧𝗼𝗼𝗹𝘀 𝗨𝘀𝗲𝗱
Trello (project management), Active Campaign (autoresponder), Thrivecart, Clickfunnels, Figma

Content Creator

Freelance

January 2022 — March 2024

Key Responsibilities:

• Grew a 51K+ TikTok following by designing a strategic content formula (viral trends + tutorials + showcases) that consistently delivered 10K–120K views per video and produced 1M+ view viral hits.

• Established a strong audience connection by posting value-driven content, monitoring social trends, actively responding to comments, hosting weekly live sessions, and cross-promoting on multiple platforms.

• Created an SEO blog to increase traffic to social content, generate affiliate sales, and build a mailing list

• Used Mailchimp to build automated flows, create marketing segments and maintain a comprehensive marketing calendar

• Produced high-quality video content for social platforms, including scriptwriting, video creation, voiceovers, and video editing.

Tools Used:
Final Cut Pro, CapCut (video editing), Canva, Mailchimp (autoresponder)

Copywriter

Thirty3 Productions

October 2013 — May 2015

I worked as a Copywriter for Thirty3 Productions, a company that developed training, software, and tools to support business owners in improving their online marketing efforts.

Key Responsibilities:

• Crafted persuasive marketing copy for B2B software and educational courses, including sales letters, email sequences, video scripts, and high-converting sales pages.

• Created and launched a successful copywriting course that equipped business owners with tools to improve their marketing messaging and boost sales outcomes.

• Led live coaching webinars, teaching actionable marketing and copy strategies that enhanced brand presence and improved sales performance.

• Used strong project management skills to manage multiple marketing projects simultaneously and meet deadlines, even within tight timelines.

Tools Used:
GetResponse (autoresponder), Clickfunnels, Go to Webinar