01 - Introduction
What started as a festive side project quickly evolved into a multi-season business built entirely through organic marketing.
Seasonal Accents became my testing ground for turning organic marketing tactics into measurable growth. Leveraging social media to convert seasonal buzz into consistent sales and return clients.
This hands-on venture sharpened my ability to craft compelling, conversion-focused content while building a loyal customer base from the ground up.
The goal was to create a business that felt high-end but familiar. It was something customers looked forward to each season, and couldn’t wait to share with friends.
Seasonal Accents was designed to bring beauty and ease to holiday decorating for busy homeowners and small business owners.
With handcrafted outdoor planters, festive accents, and full-service setup & clean-up, we delivered curated decor experiences.
02 — Marketing Strategy
Organic-Only Social Strategy
Designed and executed all seasonal campaigns using Facebook pages and groups as our sole marketing channel.
Content-Driven Lead Generation
From teaser posts to behind-the-scenes prep and styled product reveals, I created scroll-stopping content that built anticipation and trust.
Seasonal Relaunch Framework
For each relaunch, I built mini-campaigns to re-engage our audience. This included writing copy, capturing and editing new product photography, and rolling out a coordinated series of social posts and digital catalogue to drive sales.
03 — Brand Development
Creative Production
From product photography and catalog design to social graphics and signage, I managed all creative. This full-stack approach kept brand quality high and consistent.
Emotional Copywriting
Wrote all messaging with the end user in mind, appealing to time-starved homeowners who wanted beautiful results without the hassle. This approach increased engagement and conversion on every campaign.
Visual Consistency Across Platforms
Maintained a polished, professional aesthetic across every touchpoint, including company website, social media, digital catalogue, client communications, and photo assets.
To generate buzz around our seasonal launch, I developed a digital catalogue that combined strategic copywriting, impactful design, and product photography to drive excitement and sales.
Showcasing my ability to produce professional-grade marketing assets that engage customers and convert interest into revenue.
04— Professional Impact
Hands-On, Full-Scope Marketing Execution
This project gave me ownership of every stage of a brand’s marketing life cycle. From ideation to execution, it successfully strengthened my versatility and creative leadership.
Organic Growth Expertise
Proved that compelling content and clear messaging can drive real revenue. I now apply these same principles to larger-scale digital campaigns and omnichannel strategies.
Brand Storytelling That Sells
Refined my ability to craft brand narratives that foster emotional connection, an essential skill for retention-driven marketing and loyalty-building initiatives.
Creative Problem Solving in Action
With a lean team and no ad budget, I found creative, scrappy ways to build hype and drive conversions. These are the same instincts I bring to fast-paced teams and growth-minded brands today.